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1

Corporate branding, identity, and customer response

Peter A. Dacin, Tom J. Brown

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 374 KB

english, 2006

2

The Company and the Product: Corporate Associations and Consumer Product Responses

Brown, Tom J., Dacin, Peter A.

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 2.25 MB

english, 1997

3

Special Issue on Brand Management || The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin and Daniel C. Smith

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 631 KB

english, 1994

4

Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 836 KB

english, 2006

5

Social Entrepreneurship: A Critique and Future Directions

Dacin, M. Tina, Dacin, Peter A., Tracey, Paul

Journal:

Organization Science

Year:

2011

Language:

english

File:

PDF, 119 KB

english, 2011

6

Collective Social Entrepreneurship: Collaboratively Shaping Social Good

Montgomery, A. Wren, Dacin, Peter A., Dacin, M. Tina

Journal:

Journal of Business Ethics

Year:

2012

Language:

english

File:

PDF, 247 KB

english, 2012

7

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

Tom J. Brown, Peter A. Dacin, Leyland F. Pitt

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 97 KB

english, 2010

8

Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst

Journal:

Journal of the Academy of Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.61 MB

english, 2005

9

Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here

Dacin, Peter A., Dacin, M. Tina, Matear, Margaret

Journal:

The Academy of Management Perspectives (AMP)

Year:

2010

Language:

english

File:

PDF, 141 KB

english, 2010

10

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown and Peter A. Dacin

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 794 KB

english, 1997

11

Market Situation Interpretation and Response:The Role of Cognitive Style, Organizational Culture, and Information Use

White, J. Chris, Varadarajan, P. Rajan, Dacin, Peter A.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 181 KB

english, 2003

12

Social Entrepreneurship in Theory and Practice || Collective Social Entrepreneurship: Collaboratively Shaping Social Good

A. Wren Montgomery, Peter A. Dacin and M. Tina Dacin

Journal:

Journal of Business Ethics

Year:

2012

Language:

english

File:

PDF, 2.51 MB

english, 2012

13

Sales contest research: Business and individual difference factors affecting intentions to pursue contest goals

William H. Murphy, Peter A. Dacin

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 303 KB

english, 2009

14

Book Review: Foundations of Marketing Theory: Toward a General Theory of Marketing By Shelby D. Hunt Armonk, NY: M.E. Sharpe, 2002, 323 pages, $39.95

Dacin, Peter A.

Journal:

Journal of the Academy of Marketing Science

Year:

2003

Language:

english

File:

PDF, 64 KB

english, 2003

15

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use

J. Chris White, P. Rajan Varadarajan and Peter A. Dacin

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.56 MB

english, 2003

16

TRADITION IN ORGANIZATIONS: A CUSTODIANSHIP FRAMEWORK

Dacin, M Tina, Dacin, Peter A., Kent, Derin

Journal:

The Academy of Management Annals

Year:

2018

Language:

english

File:

PDF, 351 KB

english, 2018

17

A lifestyle sport: idiosyncratic and dynamic belonging

Harris, Garth, Dacin, Peter A.

Journal:

Journal of Consumer Marketing

Year:

2019

Language:

english

File:

PDF, 197 KB

english, 2019

18

Measuring Brand Meaning

Oakenfull, Gillian, Blair, Edward, Gelb, Betsy, Dacin, Peter

Journal:

Journal of Advertising Research

Year:

2000

Language:

english

File:

PDF, 213 KB

english, 2000

19

When consensus counts: Exploring the impact of consensus claims in advertising

Traci H. Freling, Peter A. Dacin

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 253 KB

english, 2010

20

Reputation for Product Innovation: Its Impact on Consumers

David H. Henard, Peter A. Dacin

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 168 KB

english, 2010

21

Strategic planning in a regulated trade bloc: The pharmaceutical industry in the European union

Peggy Chaudhry, Peter Dacin

Journal:

European Management Journal

Year:

1997

Language:

english

File:

PDF, 1.39 MB

english, 1997

22

Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

Eli Jones, Paul Busch, Peter Dacin

Journal:

Journal of Business Research

Year:

2003

Language:

english

File:

PDF, 260 KB

english, 2003

23

The pharmaceutical industry and European community integration

Peggy Chaudhry, Peter Dacin, J.Paul Peter, James R. McManus

Journal:

European Management Journal

Year:

1994

Language:

english

File:

PDF, 1.95 MB

english, 1994

24

Examining the ParticipACTION brand using the brand equity pyramid

Lithopoulos, Alexander, Dacin, Peter A., Berry, Tanya R., Faulkner, Guy, O’Reilly, Norm, Rhodes, Ryan E., Spence, John C., Tremblay, Mark S., Vanderloo, Leigh M., Latimer-Cheung, Amy E.

Journal:

Journal of Social Marketing

Year:

2018

Language:

english

File:

PDF, 302 KB

english, 2018

25

Sales contest effectiveness: An examination of sales contest design preferences of field sales forces

William H. Murphy, Peter A. Dacin, Neil M. Ford

Journal:

Journal of the Academy of Marketing Science

Year:

2004

Language:

english

File:

PDF, 1.66 MB

english, 2004

26

Marketing and societal welfare: A multiple stakeholder approach

Margaret Matear, Peter A. Dacin

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 214 KB

english, 2010

27

The Assessment of Alternative Measures of Consumer Expertise

Mitchell, Andrew A., Dacin, Peter A.

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 1.99 MB

english, 1996

28

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Spears, Nancy, Brown, Tom J, Dacin, Peter A

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 158 KB

english, 2006

29

Sales Contests: A Research Agenda

William H. Murphy and Peter A. Dacin

Journal:

Journal of Personal Selling and Sales Management

Year:

1998

Language:

english

File:

PDF, 2.46 MB

english, 1998

30

Consumer responses to strategic customer extensions

Preiksaitis, Kimberley D., Dacin, Peter A.

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 602 KB

2020

31

Reviews of books

Peggy Cunningham, Peter A. Dacin, Linda Ferrell, Constanza Bianchi

Journal:

Journal of the Academy of Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.36 MB

english, 2003

32

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

John P. Murry, Jr. and Peter A. Dacin

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 288 KB

english, 1996

33

The Assessment of Alternative Measures of Consumer Expertise

Andrew A. Mitchell and Peter A. Dacin

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 662 KB

english, 1996

34

Current trends in web data analysis

Sen, Arun, Dacin, Peter A., Pattichis, Christos

Journal:

Communications of the ACM

Year:

2006

Language:

english

File:

PDF, 160 KB

english, 2006

35

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

Murry, Jr., John P., Dacin, Peter A.

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 715 KB

english, 1996

36

A lifestyle sport: idiosyncratic and dynamic belonging

Harris, Garth, Dacin, Peter A.

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 197 KB

2019

37

An Institutional Theory Approach to the Evolution of the Corporate Social Performance – Corporate Financial Performance Relationship

Brower, Jacob, Dacin, Peter A.

Journal:

Journal of Management Studies

Year:

2020

File:

PDF, 21.33 MB

2020

38

Services under new management: the myth of a fresh start

Jones, Tim, Myrden, Susan E., Dacin, Peter

Journal:

Journal of Services Marketing

Year:

2020

File:

PDF, 1.14 MB

2020